Business Strategies for SMEs from the Solar Industry

Electrical Engineer from the National Polytechnic Institute, with postgraduate studies in Business Administration from the Telecommunications Training Institute of Telmex (INTTELMEX). I work at Telmex as an executive, coordinating technical work groups for the deployment of electrical infrastructure, energizing Transmission, Switching, and Data Center facilities. I operated Energy Efficiency Action Plans for Telecom companies in Mexico and Latin America for the CARSO Group. Member of the National Solar Energy Association (ANES) and the Mexican Photovoltaic Industry Association (AMIF). Operational Coordinator of Renewable Energies at FECIME (Federation of Mechanical and Electrical Colleges) and Vice President of the Energy Efficiency Commission of CIME NL. President of the Renewable Energy Competency Management Committee of CONOCER.

Chemical Engineer and Master in Business Administration with more than 18 years of exprience in technology and commercial management in Latin America and Europe. She has worked in multinationals in Marketing and Sales, developing an undestanding of the Latin American market. She has led energy efficiency projects and the introduction of LED technohology in Central Amercia and the Caribbean, collaborating with public service companies and governments. In Panama, she has carried out consultancies for the transformation of public lighting to LED and the National Solar Thermal Energy Plan. She founded Neo Energy in 2017, focused on the energy transition. In 2024, she was appointed member of the board of directors of the Panamanian Chamber of Solar Energy.

Viridiana Vázquez Guerrero as a founding partner of VA Energía Sustentable, she plays a crucial role in promoting renewables energies. She is the VP of Green Economy at Cámara Nacional de la Industria de Transformación (CANACINTRA), and actively participates in the Industrial Branch of Renewable Energy. Previously, she was General Manager of the Asociación Mexicana de Energía Solar Fotovoltaica (ASOLMEX) and General Director of (CANACINTRA) in Ciudad Juárez, Chihuahua. In addition, she is the creator of ""Mujeres Transformando"" program, and has contributed to the development of the Centro Regional de Investigación y Desarrollo de Energías Alternativas (CRIDEA) through the Colegio de Chihuahua. She has a degree in International Relations from the Universidad Autónoma de Chihuahua, with a postgraduate degree in Administration, focused on Business Development and a specialization in Energy Law from the Escuela Libre de Derecho.

Graduated in Industrial Engineering at ITESO, in Guadalajara; he was in charge of Public Lighting in the municipality of Zapopan, Jalisco, where he initiated an energy saving programme. He was Project Manager for the company Menchaca y Asociados, winner of the National Energy Saving Award for the Santiago Ixcuintla, Nayarit lighting project. He developed diagnoses and energy efficiency projects in lighting for more than 30 municipalities in Nuevo León, Querétaro, Nayarit, Zacatecas, and Jalisco. He managed the administrative area of an electrical infrastructure construction company and was an independent consultant in energy efficiency and clean generation. Since 2019 he is Executive Director of the Mexican Photovoltaic Industry Association.