Business Strategies for SMEs from the Solar Industry

Founder and Director of AMERALI Group. In her 29 years, she has led the design and implementation of high-impact sustainable strategies for saving electricity and gas in companies and homes. She has trained distributors and integrators in sales in LATAM. In 2022 she was named as one of the 100 leaders in the energy sector by Petróleo & Energía magazine. She is vice-president of the Women in Energy Network (REDMEREE) and a member of Women Leaders of the Americas. Her purpose is to bring safe and affordable energy to all people.

Executive Director of REN21, the only global policy network of renewable energy actors from science, governments, NGOs and industry. She is also the chair of SLOCAT, an international multistakeholder partnership enabling knowledge and action for sustainable, low carbon transport. Rana comes from a background in private industry and applied research in the areas of renewable energy, energy access, waste management as well as waste to energy. With her cross-functional profile, she is championing pathways to a renewables-based world.

Brad has twenty-five years of clean energy advocacy experience with state and national organizations in the U.S. He is the author of dozens of research reports written for policy campaigns across the country. He has led initiatives for limits on existing coal-fired power plants, low-emission vehicle standards, greenhouse gas reduction frameworks, renewable energy mandates, and many other clean energy policies. He has been in his current position for ten years, where he leads the policy work for California's customer-sited solar industry on net metering, rate design, interconnection standards, and other issues.

Viridiana Vázquez Guerrero as a founding partner of VA Energía Sustentable, she plays a crucial role in promoting renewables energies. She is the VP of Green Economy at Cámara Nacional de la Industria de Transformación (CANACINTRA), and actively participates in the Industrial Branch of Renewable Energy. Previously, she was General Manager of the Asociación Mexicana de Energía Solar Fotovoltaica (ASOLMEX) and General Director of (CANACINTRA) in Ciudad Juárez, Chihuahua. In addition, she is the creator of ""Mujeres Transformando"" program, and has contributed to the development of the Centro Regional de Investigación y Desarrollo de Energías Alternativas (CRIDEA) through the Colegio de Chihuahua. She has a degree in International Relations from the Universidad Autónoma de Chihuahua, with a postgraduate degree in Administration, focused on Business Development and a specialization in Energy Law from the Escuela Libre de Derecho.

Law Graduate from the Universidad Iberoamericana with studies in human rights from Birbeck University in the UK, she has dedicated her career to developing and promoting the renewable energy industry in international energy markets, as a technical advisor and business guide in the creation of strategies for the industry in new markets. Director of Ata Mexico and Central America, she advises the entire value chain on the successful implementation of large-scale renewable energy projects. She founded and is the current president of Mujeres en Energía Renovable México AC, a non-profit organization across the renewable energy sector, with the purpose of empowering women in the field of renewable energy in LATAM.