- Job Title
- Executive Director
- Company
- AMIF
- Country
- Mexico
Graduated in Industrial Engineering at ITESO, in Guadalajara; he was in charge of Public Lighting in the municipality of Zapopan, Jalisco, where he initiated an energy saving programme. He was Project Manager for the company Menchaca y Asociados, winner of the National Energy Saving Award for the Santiago Ixcuintla, Nayarit lighting project. He developed diagnoses and energy efficiency projects in lighting for more than 30 municipalities in Nuevo León, Querétaro, Nayarit, Zacatecas, and Jalisco. He managed the administrative area of an electrical infrastructure construction company and was an independent consultant in energy efficiency and clean generation. Since 2019 he is Executive Director of the Mexican Photovoltaic Industry Association.
September 03, 2024Discussion & Q&A
12:00 pm - 12:30 pm
Business Strategies for SMEs from the Solar Industry
Like most businesses in Mexico, the solar industry is made up mostly of SMEs. As the market grows, their business strategy must adjust to the opportunities and needs of the target customers. Although some began as specialists in a specific branch of the sector, the integration of other technologies and services is undoubtedly a strategy to follow. On the demand side, the commercial and industrial sector requires constant and affordable energy to be competitive and for this the different modalities of on-site PV generation are interesting business areas. Alliances with specialists in energy efficiency and renewable energy would be an ideal element of the business plan.