The Media, Marketing and Communication that the Solar Industry Needs

Tuesday, September 03, 2024

Time
12:30 pm - 01:30 pm
Hall
Centro Citibanamex
Room
Sala D - Piso de Exposición

Although the issue of renewable energies is gaining relevance in the current global context, it is imperative to increase communication efforts in Mexico about the solar technologies available on the market. Mass media coverage and marketing tools are undoubtedly mechanisms that have the potential to spark demand while allowing the solar industry to reach its target market more effectively. In this session, communication specialists will share points of view, ideas, references and success stories that help companies in the solar industry enhance their presence in the media to publicize their solutions and connect with more and better prospects.

12:30 pm - 12:40 pmThe Media and Advertising Campaigns

Salvador Escalona

Client Business Partner

Nielsen IBOPE

12:40 pm - 12:50 pmThe Importance of the Press and High Impact Editorial Content

Daniela Loredo

Editor

Energy 21

12:50 pm - 01:00 pmThe Ideal Marketing Mix for the Solar Industry

Laura González

LATAM Marketing Manager - Utility Business

LONGi

01:00 pm - 01:30 pmDiscussion & Q&A

Marisol Oropeza

Founder

Heat Changers

Speakers
Speaker
Laura González, LONGi

LATAM Marketing Manager - Utility Business

Mexico

Laura González holds a Bachelor's degree in Communication Sciences from Tecnológico de Monterrey, Estado de México Campus. With over 15 years of experience, Laura has built a strong career in corporate communication, marketing, and digital marketing. Her expertise in marketing communication has led her to hold key roles at prestigious companies in the energy sector, including Acciona, Siemens Gamesa, and Atco. Currently, Laura serves as Marketing Communications Manager for Latin America in the Utility business of LONGi Solar, a global leader in photovoltaic technology.

Speaker
Salvador Escalona, Nielsen IBOPE

Client Business Partner

Mexico

With 25 years of experience, he led AdSpend, TV Audience, Radio, and Outdoor studies. Currently, he is responsible for commercial relationships with clients in the media industry

Speaker
Marisol Oropeza, Heat Changers

Founder

Germany

Marisol Oropeza, a prominent figure in the solar industry, is recognised as an exceptional advocate for solar heating, renowned for her extensive knowledge and dynamic presence as a public speaker, moderator, and storyteller. Her influential collaborations span initiatives in accelerating the energy transition and advancing solar thermal technology, showcasing her as a highly-skilled professional with a creative mindset. She has cultivated a vast network of contacts in Germany, Europe, and Latin America. Marisol's academic background includes graduating with honors in Business Administration from UNAM, a Master's degree in European Studies from Hochschule Bremen, and additional studies in Strategic Marketing, Leadership, and Sustainable Development. She is business and marketing strategist for the solar industry with her own consulting brand: matters. Among her clients there are highly recognized companies and organizations in the solar industry. In addition, she has launched projects and is part of initiatives to increase the visibility of the solar thermal energy sector and technologies internationally. She has been a speaker and moderator in multiple specialized forums. She is founder of the Heat Changers community, responsible for the International Affairs Secretariat of the National Solar Energy Association (ANES) and advises on marketing and public relations to the Solar Heating Initiative, the Global Solar Certification Network and Intersolar Mexico.

Speaker
Daniela Loredo, Energy 21

Editor

Mexico

Communicologist graduated from the University of Cuautitlán Izcalli with experience in energy journalism since 2012. Her professional experience includes her participation in "Oil & Gas Magazine" and the newspaper "El Financiero". She is currently Editor in Chief of "Energy21".

Further Content
Speaker
Aideé Zamora, REDMEREE

General Coordinator

Mexico

Founder and Director of AMERALI Group. In her 29 years, she has led the design and implementation of high-impact sustainable strategies for saving electricity and gas in companies and homes. She has trained distributors and integrators in sales in LATAM. In 2022 she was named as one of the 100 leaders in the energy sector by Petróleo & Energía magazine. She is vice-president of the Women in Energy Network (REDMEREE) and a member of Women Leaders of the Americas. Her purpose is to bring safe and affordable energy to all people.

Speaker
Rana Adib, REN21: Renewables Now!

Executive Director

France

Executive Director of REN21, the only global policy network of renewable energy actors from science, governments, NGOs and industry. She is also the chair of SLOCAT, an international multistakeholder partnership enabling knowledge and action for sustainable, low carbon transport. Rana comes from a background in private industry and applied research in the areas of renewable energy, energy access, waste management as well as waste to energy. With her cross-functional profile, she is championing pathways to a renewables-based world.

Speaker
Brad Heavner, CALSSA

Policy Director

U.S.

Brad has twenty-five years of clean energy advocacy experience with state and national organizations in the U.S. He is the author of dozens of research reports written for policy campaigns across the country. He has led initiatives for limits on existing coal-fired power plants, low-emission vehicle standards, greenhouse gas reduction frameworks, renewable energy mandates, and many other clean energy policies. He has been in his current position for ten years, where he leads the policy work for California's customer-sited solar industry on net metering, rate design, interconnection standards, and other issues.

Speaker
Viridiana Vázquez, VA Energía Sustentable

Project Manager

Mexico

Viridiana Vázquez Guerrero as a founding partner of VA Energía Sustentable, she plays a crucial role in promoting renewables energies. She is the VP of Green Economy at Cámara Nacional de la Industria de Transformación (CANACINTRA), and actively participates in the Industrial Branch of Renewable Energy. Previously, she was General Manager of the Asociación Mexicana de Energía Solar Fotovoltaica (ASOLMEX) and General Director of (CANACINTRA) in Ciudad Juárez, Chihuahua. In addition, she is the creator of ""Mujeres Transformando"" program, and has contributed to the development of the Centro Regional de Investigación y Desarrollo de Energías Alternativas (CRIDEA) through the Colegio de Chihuahua. She has a degree in International Relations from the Universidad Autónoma de Chihuahua, with a postgraduate degree in Administration, focused on Business Development and a specialization in Energy Law from the Escuela Libre de Derecho.

Speaker
Patricia Tatto, MERM

Miembro de Consejo Directivo

Mexico

Law Graduate from the Universidad Iberoamericana with studies in human rights from Birbeck University in the UK, she has dedicated her career to developing and promoting the renewable energy industry in international energy markets, as a technical advisor and business guide in the creation of strategies for the industry in new markets. Director of Ata Mexico and Central America, she advises the entire value chain on the successful implementation of large-scale renewable energy projects. She founded and is the current president of Mujeres en Energía Renovable México AC, a non-profit organization across the renewable energy sector, with the purpose of empowering women in the field of renewable energy in LATAM.

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