The Media, Marketing and Communication that the Solar Industry Needs

Laura González holds a Bachelor's degree in Communication Sciences from Tecnológico de Monterrey, Estado de México Campus. With over 15 years of experience, Laura has built a strong career in corporate communication, marketing, and digital marketing. Her expertise in marketing communication has led her to hold key roles at prestigious companies in the energy sector, including Acciona, Siemens Gamesa, and Atco. Currently, Laura serves as Marketing Communications Manager for Latin America in the Utility business of LONGi Solar, a global leader in photovoltaic technology.

With 25 years of experience, he led AdSpend, TV Audience, Radio, and Outdoor studies. Currently, he is responsible for commercial relationships with clients in the media industry

Marisol Oropeza, a prominent figure in the solar industry, is recognised as an exceptional advocate for solar heating, renowned for her extensive knowledge and dynamic presence as a public speaker, moderator, and storyteller. Her influential collaborations span initiatives in accelerating the energy transition and advancing solar thermal technology, showcasing her as a highly-skilled professional with a creative mindset. She has cultivated a vast network of contacts in Germany, Europe, and Latin America. Marisol's academic background includes graduating with honors in Business Administration from UNAM, a Master's degree in European Studies from Hochschule Bremen, and additional studies in Strategic Marketing, Leadership, and Sustainable Development. She is business and marketing strategist for the solar industry with her own consulting brand: matters. Among her clients there are highly recognized companies and organizations in the solar industry. In addition, she has launched projects and is part of initiatives to increase the visibility of the solar thermal energy sector and technologies internationally. She has been a speaker and moderator in multiple specialized forums. She is founder of the Heat Changers community, responsible for the International Affairs Secretariat of the National Solar Energy Association (ANES) and advises on marketing and public relations to the Solar Heating Initiative, the Global Solar Certification Network and Intersolar Mexico.

Communicologist graduated from the University of Cuautitlán Izcalli with experience in energy journalism since 2012. Her professional experience includes her participation in "Oil & Gas Magazine" and the newspaper "El Financiero". She is currently Editor in Chief of "Energy21".