- Job Title
- LATAM Marketing Manager - Utility Business
- Company
- LONGi
- Country
- Mexico
Laura González holds a Bachelor's degree in Communication Sciences from Tecnológico de Monterrey, Estado de México Campus. With over 15 years of experience, Laura has built a strong career in corporate communication, marketing, and digital marketing. Her expertise in marketing communication has led her to hold key roles at prestigious companies in the energy sector, including Acciona, Siemens Gamesa, and Atco. Currently, Laura serves as Marketing Communications Manager for Latin America in the Utility business of LONGi Solar, a global leader in photovoltaic technology.
September 03, 2024The Ideal Marketing Mix for the Solar Industry
12:50 pm - 01:00 pm
The Media, Marketing and Communication that the Solar Industry Needs
Although the issue of renewable energies is gaining relevance in the current global context, it is imperative to increase communication efforts in Mexico about the solar technologies available on the market. Mass media coverage and marketing tools are undoubtedly mechanisms that have the potential to spark demand while allowing the solar industry to reach its target market more effectively. In this session, communication specialists will share points of view, ideas, references and success stories that help companies in the solar industry enhance their presence in the media to publicize their solutions and connect with more and better prospects.