Laura González

Job Title
LATAM Marketing Manager - Utility Business
Company
LONGi
Country
Mexico

Laura González holds a Bachelor's degree in Communication Sciences from Tecnológico de Monterrey, Estado de México Campus. With over 15 years of experience, Laura has built a strong career in corporate communication, marketing, and digital marketing. Her expertise in marketing communication has led her to hold key roles at prestigious companies in the energy sector, including Acciona, Siemens Gamesa, and Atco. Currently, Laura serves as Marketing Communications Manager for Latin America in the Utility business of LONGi Solar, a global leader in photovoltaic technology.

September 03, 2024The Ideal Marketing Mix for the Solar Industry

Sessions Further Content
Press Release
The smarter E AWARD 2025: Applications Are Now Open

November 4, 2024

One award, five categories, 15 winners and an abundance of innovative and intelligent ideas, products, services and projects:

Speaker
Marisol Oropeza, Heat Changers

Founder

Germany

Marisol Oropeza, a prominent figure in the solar industry, is recognised as an exceptional advocate for solar heating, renowned for her extensive knowledge and dynamic presence as a public speaker, moderator, and storyteller. Her influential collaborations span initiatives in accelerating the energy transition and advancing solar thermal technology, showcasing her as a highly-skilled professional with a creative mindset. She has cultivated a vast network of contacts in Germany, Europe, and Latin America. Marisol's academic background includes graduating with honors in Business Administration from UNAM, a Master's degree in European Studies from Hochschule Bremen, and additional studies in Strategic Marketing, Leadership, and Sustainable Development. She is business and marketing strategist for the solar industry with her own consulting brand: matters. Among her clients there are highly recognized companies and organizations in the solar industry. In addition, she has launched projects and is part of initiatives to increase the visibility of the solar thermal energy sector and technologies internationally. She has been a speaker and moderator in multiple specialized forums. She is founder of the Heat Changers community, responsible for the International Affairs Secretariat of the National Solar Energy Association (ANES) and advises on marketing and public relations to the Solar Heating Initiative, the Global Solar Certification Network and Intersolar Mexico.

Speaker
Dr. Rafael Cabanillas, Secretary of Economy of the State of Sonora

Head of Energy Directorate

Mexico

Chemical Engineer from the University of Sonora, Master of Science in Solar Energy and PhD in Engineering from the UNAM. University Research Professor (University of Sonora), he was Technical Manager of the Hermosillo Solar Platform. He develops energy projects in the area of: Evaluation of renewable energy sources, Solar Concentration and Heat Transfer. He is a member of the Mexican Academy of Engineering (AI) and of the SNI-CONAHCyT. He is currently the head of the Energy Directorate of the Ministry of Economy of the Government of the State of Sonora since October 2021. Responsible for the Social Programme of Distributed Solar Generation and the monitoring of the Sonora Sustainable Energy Plan.

Speaker
Viridiana Vázquez, VA Energía Sustentable

Project Manager

Mexico

Viridiana Vázquez Guerrero as a founding partner of VA Energía Sustentable, she plays a crucial role in promoting renewables energies. She is the VP of Green Economy at Cámara Nacional de la Industria de Transformación (CANACINTRA), and actively participates in the Industrial Branch of Renewable Energy. Previously, she was General Manager of the Asociación Mexicana de Energía Solar Fotovoltaica (ASOLMEX) and General Director of (CANACINTRA) in Ciudad Juárez, Chihuahua. In addition, she is the creator of ""Mujeres Transformando"" program, and has contributed to the development of the Centro Regional de Investigación y Desarrollo de Energías Alternativas (CRIDEA) through the Colegio de Chihuahua. She has a degree in International Relations from the Universidad Autónoma de Chihuahua, with a postgraduate degree in Administration, focused on Business Development and a specialization in Energy Law from the Escuela Libre de Derecho.

Speaker
Salvador Escalona, Nielsen IBOPE

Client Business Partner

Mexico

With 25 years of experience, he led AdSpend, TV Audience, Radio, and Outdoor studies. Currently, he is responsible for commercial relationships with clients in the media industry

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